The framework with all the requirements for business success.

Our Approach

Successful projects are the result of having the right scaffolding in place. Our flexible approach is always adaptive which means that we can start with confidence.

The Foundations

We identify the opportunity, build meaning, and lay solid foundations

Discovery

Immersion
Deep dive

Getting an on‑the‑ground understanding of your specific business needs and challenges and where you want to be today and tomorrow. Clarity on your structure, strategy, systems and style.

  • Understanding your world and challenges

  • Challenging your thinking

  • Developing solutions

Interviews
Getting valuable opinions

Getting an empathic understanding of your customers and employees and uncovering key insights and opportunities to better personalise and tailor experiences to their needs, wants, and demands.

  • Uncovering valuable growth opportunities

  • Reframing perspectives

  • Challenging your assumptions

Brand Architecture
How everything relates

Establishing a clear, well‑defined structure and branding approach that differentiates all brands, sub‑brands, products and services. Beyond seeing just the connections, it informs decisions about future market‑facing offerings and ensures consistency.

  • From jumble of ideas to cohesion

  • Clarifying your brand portfolio

  • Presenting a consistent brand story

Market Research
Seeing the whole picture

Through discussion and desk research of your industry and competitors (both direct and aspirational) we gather critical information. We will then analyse and synthesise our findings to form the basis of our strategic recommendations.

  • Achieving strategic alignment

  • Staying ahead of market changes

  • Gaining actionable insights to focus decision‑making

Business experience mapping

Strategy
Defining your Unique Value

Identifying the most important aspects of your brand and the true value you offer customers, including your point of difference, what you offer and why you do it.

  • Identifying your advantages

  • Aligning business objectives with market needs

  • Differentiation through innovation and expertise

Narrative
Getting your pitch right

Finding the idea that breaks through the wall of sameness. Sharing coherent concepts that hit your customers’ realities, told in a way that everyone can understand to shape a clear, precise, compelling story.

  • Defining what you’ll be known for

  • Developing context, culture and narrative

  • A better story = better strategy + team alignment

Market Path Report
Delivering brand clarity

A realistic, future‑focused assessment of where your business is today to define a clear plan for your future selves. Capturing your point of difference, what you’ll be known for and succinctly creating your go‑to‑market messaging.

  • Engaging ‘investor’ deck

  • Strategic blueprint for success

  • Driving business performance

  • Immersion Workshop
  • Customer & Employee Insight
  • Research & Competition Mapping
  • Purpose, Proposition, & Positioning
  • Brand Strategy
  • Brand Architecture
  • Brand Narrative
  • Messaging Pillars

Brand building

We build brands and create experiences

Build

Creative Planning
Checking out the competition

Identifying powerful language that describe the brand you want and looking closely at identities in your category to help us find a space you can own, visually and verbally.

  • Ensuring you stand out, not blend in

  • Assessing look and feel

  • Considering tone and personality

Style Boards
Saving time and headaches

Collaborative style boards are the foundations of visual identity; a collage of images, graphic treatments, logos, colour palettes and typography that will help us hone in on a visual direction as a shared effort.

  • Inspiration board of strategic metaphors

  • Thinking openly and experimenting

  • Creative direction

Visual Audit
Assessing your brand visuals

Reviewing the current visual identity and brand elements: logo, typography, brand colour, imagery and graphics across all customer touchpoints, all channels and platforms to ensure consistent and repeatable deployment.

  • Determining consistency

  • Understanding the day‑to‑day use

  • Identifying areas for improvement

Creative Development
Visualising the strategy

Creating a visual identity is all about differentiation, injecting significance and connecting with your audience. Concepts will be strategically grounded and expressed on agreed brand touchpoints to give you a feel for it in the real world.

  • Elevate your brand and outshine the competition

  • Strategic concepts that express who you are today

  • Achieves impact goals and moves you forward

Prototype & Test
Exploring the limits

Further development of the chosen route will explore how our ideas flex across other agreed brand touchpoints and channels. Prototypes allow us to experiment, get feedback and ensure every piece is complementary.

  • Establishing a design system

  • Making you distinctive and recognisable

  • Considers all experiences people have with the brand

Refinement
Perfecting your new identity

Minor final adjustments of the chosen route for your sign‑off. Rebuilding the logo and all the graphical elements with proper geometry and logic. Ensuring everything works together correctly.

  • A robust, consistent visual identity

  • A powerful ambassador for your brand

  • Works at all sizes in all environments

  • Visual Identity
  • Logos & Visual Systems
  • Icon Design
  • Brand Font Design
  • Verbal Identity
  • Naming
  • Trademark Prescreening
  • Domain Name Search

Deliver

Implement & Interpret
Delivering what you need

Design and create pre‑agreed items for your daily operations and comms. From stationery, templates, marketing materials, and digital assets to packaging, graphics and ads. Projects can be extended by adding items specific to your requirements.

  • Consistency across all materials and platforms

  • Enhancing credibility with a polished and high‑quality VI

  • Enhancing brand recognition and recall

Brand Playbook
Streamlining brand identity

The Playbook includes the brand narrative and an intuitive style guide for internal and external teams to use and present the new identity, visually and verbally.

  • Overarching principles that ensure consistency

  • Prevent crimes against brand identity

  • Simplifying brand management

Handover
Sharing all assets

Provide design files and all necessary assets to ensure that everyone can do their job efficiently, shared either via a custom link or through a platform to enable effective collaboration between teams and partners.

  • Ensuring access to the correct up‑to‑date assets

  • Consistently maintain high standards

  • a design system for non‑designers

  • Collateral Creation
  • Web UI & UX
  • Motion & Film
  • Packaging
  • Custom Photography
  • Brand Campaigns
  • Templates
  • Onboarding Internal Teams

Implementing change

We move businesses forward

Amplify

Launch Strategy
Planning your launch

Announcing your new message and revealing your new look internally and externally with the aim of reinvigorating your category, re‑energising your team and unlocking opportunities for growth.

  • Communicating change clearly

  • Engaging all stakeholders

  • Phased rollout and budgeting roadmaps

In-flight support
Get to work

Empowering you operationally during your ‘familiarisation phase’, as your team adapts to your new identity. Building positive outcomes through change management, supporting and training your teams on how to maximise the impact of the new tools they have.

  • Implementing operational change (first 6 months)

  • Change management & workshops

  • Measurement and evaluation

Opportunity Identification
Igniting your growth

Enabling you to be future ready. Being your eyes and ears, showing you a view of the future, identifying growth opportunities, untapped markets and finding new ways to engage with customers.

  • Strategic direction, planning and roadmaps

  • Adopting a proactive, tactical approach

  • Fuelling data‑led innovation

Design Partner
Ongoing design consultancy

Design as a Subscription, we will be your design partner working alongside your team, to review and maintain identity standards and adapt as you evolve and grow. Partnering with third party specialists to create agile marketing squads to bring ideas to life faster.

  • Outcome focussed activities

  • Adapting quickly & demand‑centric

  • Ongoing engagement to accelerate progress

Measure Impact
Actionable Insight

Aligning marketing efforts with specific business goals reveals powerful insights. Data is the fuel to optimise messaging, reveal opportunities and validate the connection between brand efforts to performance. A data‑driven approach informs marketing decisions and ensures strategies are on the right path.

  • Achieving strategic alignment

  • Staying ahead of market changes

  • Actionable insights focusses decision‑making

  • Implementation Planning
  • Growth Roadmap
  • Brand Films
  • Employee Engagement
  • Workspace Design
  • Strategic Content
  • Asset Effectiveness Review
  • Roadmaps

No matter what challenge you’re facing, you don’t have to search for answers alone.

Contact us