Brand New Realities

We bring strategy and creative innovation to profoundly impact business performance.

Our mission is to be the
co-founders of your future

Expect change to happen.

Brilliant Path is a new type of consultancy driving brand and organisational performance.

We get an on-the-ground understanding of our partner’s specific business challenges. Connecting change with everyday needs and delivering value for your customers today and tomorrow.

Your challenges

Top triggers for change

New something
Refresh
Pivot & Reposition
Preparing for IPO
Brand Merge
Stuck

Top business outcomes

Business breakthrough
Increased profits
Stronger Culture
More effective communication
Higher valuation

Impacting performance and perception.

For over 20 years, we have helped businesses facing a transition in all markets, reach the next level; co-creating and implementing strategies that deliver new value, turning ideas into reality.

What we do

We sharpen focus, find opportunities and create distinct meaning

Laying solid foundations that unlocks new business value and brings strategic unity that ignites and unites your team.

Laying Foundations

Brand strategy
Brand architecture
Brand positioning
Brand messaging/narrative
Customer & employer insight

We build brands and create bold experiences

Designing distinct visual systems and stories that carry significance, elevating your brand and outshine the competition.

Brand Building

Visual identity
Naming & Verbal identity
Toolkits & Playbooks
Digital products
Motion & Film
Environmental Design

We move businesses forward

Enabling you to be future ready by adopting a proactive, tactical approach to connecting authentically with your audience.

Implimenting Change

Roadmap planning
Brand Campaigns
Employee engagement
Brand policing and evolution
Future opportunity identification
Cultural transformation

We’re here to drive, employee engagement, customer satisfaction, and profitability.

Five unexpected triggers that spark business evolution

Market challenge
Positioning challenge
Growth challenge
Culture challenge
Identity challenge

View all challenges

Where every journey starts

To evolve your business, it is essential to first understand your current state – why change is needed – and your desired future state. This includes identifying your specific business objectives as well as the, needs, priorities and concerns of your customers and people. The result will highlight the most important aspects of your brand and capitalise on tomorrow’s opportunities.

Get brand clarity and communicate with precision

People love the power of a simple idea, made beautifully. Because a well-crafted brand can be a symbol of hope, a declaration of war, a new way, or a glimpse of the future. Whatever it stands for, it’s essential in staking a claim in the attention economy we inhabit.

Working with new and existing businesses, we define the compelling reason a brand exists and make clear its ambition. We immerse ourselves in the world in which you compete, to see what works, what’s missing, and how you can do it better.

Exceptional user experience across all media environments is ultimately what we deliver, by always working back to the defining idea and staying true to the people who’re buying. The end point is to grow business, boost profitability and build valuable brands.

Clarity

Insider knowledge, wider perspectives

We’re familiar with the ins and outs of your business, and bring the added advantage of broad industry experience.

We believe that business artistry comes from combining knowledge, thinking and ideas from opposing industries, and that is what will help you stand out.