Brand IdentityPassion Participation Performance
Founded in 1912 as the Cyclecar Club, the British Automobile Racing Club (BARC) is one of the UK’s oldest and most respected automotive organisations. It runs racing circuits and operates more than 30 high-profile national championships, including the Porsche Carrera Cup GB. In celebration of its 100 year history we were asked to rebrand BARC. We created a contemporary identity that captures the existing spirit of the organisation with a vision of the future.
In collaboration with On-Three