BSI Group
The Opportunity Lens
What we did
Visual identity
BSI asked us to be their creative partner, to craft a bold visual identity that would elevate their brand and achieve their strategic objectives. The new positioning was bold and exciting while the existing identity held them back. We introduced 'The Opportunity Lens,' a concept reflecting BSI as a catalyst for progress, driving positive change for all. Inspired by the BSI Kitemark, the unique lens shapes connect past and present in a modern way. This impactful identity reflects BSI's true potential, ready for the future.
In collaboration with INVNT