Agency IdentityBeing Social, Not Doing Social
Digital agency, Digital Natives asked us to refresh their visual identity to galvanise their team and reflect their new positioning. Operating within the social space gave us license to have a little more fun and create an identity that was more playful. Inspired by the concept of ‘being social’, the refreshed logo is composed of two characters, in the stylised shape of a ‘D’ and ’N’. The characters interact with one another and appear in a range of poses. The new identity stands out in the agency landscape and has positively impacted the Digital Natives’s expression. attitude and actions.