Brand IdentityGreat Together
PA Consulting demerged its successful venture arm, Ipex Capital, in June 2008. We were asked to create its new visual identity. The striking colours reflect Ipex’s strong pedigree in successfully exploiting and incubating intellectual property, technology and know-how. The brand idea of ‘Great together’ reflects the firms ability to provide entrepreneurs with complementary expertise in order to expand everyone’s reach and provide new opportunities for growth.