Brand RefreshWorth Knowing
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_1.png)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_2.png)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_3.png)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_4.png)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_5.png)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_6.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_7.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_8.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_13.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_20.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_21.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_22.jpg)
![](https://brilliantpath.com/wp-content/uploads/2019/05/leaders_27.jpg)
Leaders, the premium conference and content platform for leaders in world sport, approached Brilliant Path to help redefine their brand inline with their long-term growth strategy. First, we simplified the collection of sporting events. This meant restructuring the business to service two distinct groups in sport; those professionals involved in the business side of sport and those on the performance side. The major rebrand included creating assets for almost all applications.
Animation by Sugarway