Brand RefreshWorth Knowing

Leaders, the premium conference and content platform for leaders in world sport, approached Brilliant Path to help redefine their brand inline with their long-term growth strategy. First, we simplified the collection of sporting events. This meant restructuring the business to service two distinct groups in sport; those professionals involved in the business side of sport and those on the performance side. The major rebrand included creating assets for almost all applications.

Animation by Sugarway