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IllustrationFuture-focused Supergraphics

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Having been closed for over a year, the River & Rowing Museum needed to get visitors back. They ask for our help to focus on areas that would have the greatest impact. With a strategy for the future underway it was important that the solution would accommodate any plans. The bold graphic pattern, inspired by the water, became a powerful element of identification. We also brought some consistency to key wayfinding. More exciting things will follow on this ongoing partnership.