Thompson Sport

Thompson Sport

Proper Football Banter

Thompson Sport
What we did

Brand strategy, Digital, Visual identity

We were tasked with bringing Thomson Sport’s World Cup Predictor iPhone app, to life. We created a compelling personality to front the app. Meet Mr Pundit. With his sharp predictions and witty football banter, Mr Pundit came to life on social media and has developed beyond the World Cup.

Illustration by Mr Bingo.