Brand IdentityCoaching Fearless Leaders
We created the brand identity for the business coaching company founded by leadership expert, Dominic Monkhouse. Monkhouse & Company inspire restless CEOs to exceed their goals, fearlessly. The identity centers on a liquid metal theme, inspired by the foundry, in Wiltshire, where the business is based. The stylised lettering from classic workforce posters and industrial factories also suitability captures Dom’s bold and refreshingly brutal approach to leadership.