Brand IdentityFeel The Cuddle

Halo is a world leader in the design and supply of premium furniture to leading interiors retailers worldwide, known for producing unique designs that push the boundaries of furniture design. Halo asked us to create an identity for their new highly characterful product, The Snug. In an industry where products are often perceived as a purely functional items, we created, what was quickly to become, a highly effective brand. The furry, chair-shaped monogram works on multiple levels. Making clever use out of negative space a subtle ‘S’ symbol is formed between the cuddling arms. A system was also designed that enables retailers to ‘own’ their own version of The Snug.